Current trends for Sales, After Sales and Automotive Electronics

STAR Expert Day 2017: dodging ‘digitalemmas’

2. November 2017|SALES|

Digitalization is on everyone’s lips – and the same is true in marketing as well. While some companies are advancing, establishing completely new methods of addressing customers to bring their company’s success to the next level, many still feel helpless in the face of change. The will may be there, but how does one take [...]

New STARS tell their story: Johannes Metzger

31. May 2017|STAR INTERNAL|

The next day, there was no time to draw breath. Entering one office after another. Shaking hands, memorizing names, looking into smiling faces, experience the work atmosphere - and to absorb as much information as possible. Picking up and setting up laptop and smart phone came as a welcome break. The bottom line of the [...]

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

Staging innovative furniture globally: complete PoS campaign with STAR

14. February 2017|SALES|

Premium quality, inspiring and innovative. A Swiss manufacturer of furniture and interior accessories has high expectations for its point of sale campaigns. Already for the second time, the media and logistics experts succeeded in fulfilling these expectations. In just a few weeks, the promotion kits for both the accessories' and partners' area will be dispatched around [...]

STAR Expert Day now on film

8. August 2016|SALES|

The STAR Expert Day “Digital Touch Points in Customer Communications” took place on Thursday, 09. June 2016. We have videotaped and edited the two main presentations – Heike Scholz’ key note “Trends Enterprise Mobility 2.0“and Eckart Blau’s lecture “Efficient lead generation with marketing automation” Both videos can now be watched here. Do you have questions? [...]

Successful event premiere of Marketing & Sales Day 2016

16. March 2016|SALES|

This past Friday, the first Marketing & Sales Day took place – and the STAR COOPERATION was also present as a co-organizer and partner of Baden-Württemberg:Connected. Almost 200 guests had gathered at Literaturhaus in Stuttgart, among which were numerous entrepreneurs, startups and small companies from the IT and technology industries, to take away important tips, [...]

Marketing & Sales Day 2016: Concentrated know-how for entrepreneurs, startups and small businesses

15. February 2016|SALES|

You had a very good idea and now you ask yourself: How can I market my innovative product effectively? How does sustainable branding work? And how can I generate successful leads? Then the Marketing & Sales Day on 11 March 2016 at Literaturhaus Stuttgart is the place to be. Here, you get the answers to [...]

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