Current trends for Sales, After Sales and Automotive Electronics

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

Business Intelligence like it should be: STAR goes CeBIT

14. March 2017|AFTER SALES, DIGITIZATION|

Digitization live – that is what visitors can experience at this year’s CeBIT in exhibition hall 5 in Hannover. Together with our partner Bissantz & Company, STAR COOPERATION’s Experts for After Sales present analytical applications for the service and spare part businesses in the automotive industry and show how business intelligence solutions can really make [...]

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