Current trends for Sales, After Sales and Automotive Electronics

Man and virtual reality – Expert Day on tour with atec innovation

10. May 2017|DIGITIZATION, STAR INTERNAL, VEHICLE ELECTRONICS|

Exploring a building that does not even exist yet. Altering a vehicle's interior with just a few touches. Handling and modifying a virtual vehicle test bench. Virtual reality offers entirely new options to encounter issues close up and personally. The Expert Day "Capture Reality – Man in Virtual Reality" by STAR COOPERATION and atec innovation on 18 May 2017 at [...]

Automated lead generation? STAR goes Marketing & Sales Day 2017

3. April 2017|SALES|

How well do you know your prospective buyers and customers? Are you able to address the right target group with the right content at the right point in time? Can you measure your marketing success with concrete key figures? Everyone is talking about marketing automation. But especially entrepreneurs, start-ups and small businesses seldom use the [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

STAR at Food Industry Day 2017: digitization in retail

30. January 2017|DIGITIZATION, SALES|

  17 January 2017 was deeply covered in snow. Just as you would imagine the Black Forrest around the Badische Staatsbrauerei Rothaus in winter. Nevertheless, around 130 experts, company representatives and future food industry workers came to Rothaus for the Food Industry Day 2017 hosted under the title “Food retail in the digital era – [...]

Agents and poets under the STAR roof

21. April 2016|STAR INTERNAL|

Of psychopaths, plonkers and performers Even from the outside, she is quite an appearance. Dressed entirely in black, on sky-high heels and with the piercing glance of an agent, profiler Suzanne Langer does not beat about the bush much: No matter if it is in our private or business life, we are surrounded by ever [...]

Marketing & Sales Day 2016: Concentrated know-how for entrepreneurs, startups and small businesses

15. February 2016|SALES|

You had a very good idea and now you ask yourself: How can I market my innovative product effectively? How does sustainable branding work? And how can I generate successful leads? Then the Marketing & Sales Day on 11 March 2016 at Literaturhaus Stuttgart is the place to be. Here, you get the answers to [...]

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