Current trends for Sales, After Sales and Automotive Electronics

Digitization in Retail

26. September 2016|DIGITIZATION|

What is this all about? It's about supporting and enhancing the strengths of retail – service, competence and consulting – by using digital channels. The way how customers get information has changed. Through the internet, he can obtain product information, compare products, load product fact sheets, conduct price comparisons, read product ratings and recommendations and [...]

Successful event premiere of Marketing & Sales Day 2016

16. March 2016|SALES|

This past Friday, the first Marketing & Sales Day took place – and the STAR COOPERATION was also present as a co-organizer and partner of Baden-Württemberg:Connected. Almost 200 guests had gathered at Literaturhaus in Stuttgart, among which were numerous entrepreneurs, startups and small companies from the IT and technology industries, to take away important tips, [...]

Marketing & Sales Day 2016: Concentrated know-how for entrepreneurs, startups and small businesses

15. February 2016|SALES|

You had a very good idea and now you ask yourself: How can I market my innovative product effectively? How does sustainable branding work? And how can I generate successful leads? Then the Marketing & Sales Day on 11 March 2016 at Literaturhaus Stuttgart is the place to be. Here, you get the answers to [...]

Three paths in a shop – optimizing user guidance and conversion

8. January 2016|DIGITIZATION|

Lets imagine that we have gone live with a new online shop and we are puzzled about its bad Performance. The number of visitors, driven by SEO optimization and SEA campaigns, are fine - but the conversion rate and the turnover doesn't seem right. What should you do? It's clear and can be seen in any [...]

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