Current trends for Sales, After Sales and Automotive Electronics

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

Efficiency in Marketing – Practical Methods

24. February 2017|SALES, STAR INTERNAL|

Multi channel management, internationalization, shorter product life cycles and target marketing are the current trends keeping marketing busy. At the same time, the ever decreasing resources cause problems for many companies. The focal issues's distinction varies depending on the industry. Therefore, there are no across-the-board solutions for the increasing pressure experienced by marketing. How you [...]

STAR COOPERATION and bvik develop system for measuring performance in B2B marketing

16. June 2016|SALES|

On behalf of the German Association for Industry Communications (bvik), the STAR COOPERATION is establishing a system of key performance indicators for the success of marketing measures. The system will be implemented in practice for the first time in June. Many B2B companies lack in concrete indications for measuring the effectiveness of their marketing activities. [...]

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