Current trends for Sales, After Sales and Automotive Electronics

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

Efficiency in Marketing – Practical Methods

24. February 2017|SALES, STAR INTERNAL|

Multi channel management, internationalization, shorter product life cycles and target marketing are the current trends keeping marketing busy. At the same time, the ever decreasing resources cause problems for many companies. The focal issues's distinction varies depending on the industry. Therefore, there are no across-the-board solutions for the increasing pressure experienced by marketing. How you [...]

STAR Expert Day 2016: Successful mix of theory and practice


Augmented Reality, Content Marketing, Mobile Payment, Marketing Automation, Cross Channel Brand Experience – those are just some of the buzzwords shaking up the current marketing landscape. For STAR COOPERATION’s Experts for Sales, this was reason enough to demonstrate their know-how in this area at the STAR Expert Day “Digital Touch Points in Customer Communications”. Last [...]

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