Current trends for Sales, After Sales and Automotive Electronics

STAR Expert Day 2017: dodging ‘digitalemmas’

2. November 2017|SALES|

Digitalization is on everyone’s lips – and the same is true in marketing as well. While some companies are advancing, establishing completely new methods of addressing customers to bring their company’s success to the next level, many still feel helpless in the face of change. The will may be there, but how does one take [...]

Expert Day on tour: Capture Reality!


The difference could not have been any more prominent. A virtual reality apparatus, motion capturing suits and 3D animations - in front of a backdrop of dozens of oldtimers and classic cars.  On 18 May 2017, the STAR Expert Day went on tour and pitched its tent at MOTORWORLD Region Stuttgart. Just a stone's throw away [...]

Man and virtual reality – Expert Day on tour with atec innovation


Exploring a building that does not even exist yet. Altering a vehicle's interior with just a few touches. Handling and modifying a virtual vehicle test bench. Virtual reality offers entirely new options to encounter issues close up and personally. The Expert Day "Capture Reality – Man in Virtual Reality" by STAR COOPERATION and atec innovation on 18 May 2017 at [...]

Efficiency in Marketing – Practical Methods

24. February 2017|SALES, STAR INTERNAL|

Multi channel management, internationalization, shorter product life cycles and target marketing are the current trends keeping marketing busy. At the same time, the ever decreasing resources cause problems for many companies. The focal issues's distinction varies depending on the industry. Therefore, there are no across-the-board solutions for the increasing pressure experienced by marketing. How you [...]

STAR Expert Day now on film

8. August 2016|SALES|

The STAR Expert Day “Digital Touch Points in Customer Communications” took place on Thursday, 09. June 2016. We have videotaped and edited the two main presentations – Heike Scholz’ key note “Trends Enterprise Mobility 2.0“and Eckart Blau’s lecture “Efficient lead generation with marketing automation” Both videos can now be watched here. Do you have questions? [...]

STAR Expert Day 2016: Successful mix of theory and practice


Augmented Reality, Content Marketing, Mobile Payment, Marketing Automation, Cross Channel Brand Experience – those are just some of the buzzwords shaking up the current marketing landscape. For STAR COOPERATION’s Experts for Sales, this was reason enough to demonstrate their know-how in this area at the STAR Expert Day “Digital Touch Points in Customer Communications”. Last [...]

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