Current trends for Sales, After Sales and Automotive Electronics

Digitization in Retail

26. September 2016|DIGITIZATION|

What is this all about? It's about supporting and enhancing the strengths of retail – service, competence and consulting – by using digital channels. The way how customers get information has changed. Through the internet, he can obtain product information, compare products, load product fact sheets, conduct price comparisons, read product ratings and recommendations and [...]

Networks visiting STAR: Shopware User Group & SIG Excubation

26. September 2016|DIGITIZATION, STAR INTERNAL|

This fall, the STAR COOPERATION will be host to two forward-looking networks in Baden-Württemberg. The Shopware user community in the Stuttgart region will meet up on 13 October; almost a week later, the bwcon SIG Excubation’s meeting will take place at STAR’s headquarters in Böblingen. The e-commerce platform Shopware is what unites the user group. [...]

Through the online jungle with an experienced guide: STAR is Google partner

2. June 2016|DIGITIZATION|

Worldwide, more than three billion people use the internet, both in densely populated metropolises and rural country areas. 98 per cent of these people have already shopped online once or several times. In order to persist in the jungle of millions of internet sites, there is practically just one answer for e-commerce businesses: Google. If [...]

Three paths in a shop – optimizing user guidance and conversion

8. January 2016|DIGITIZATION|

Lets imagine that we have gone live with a new online shop and we are puzzled about its bad Performance. The number of visitors, driven by SEO optimization and SEA campaigns, are fine - but the conversion rate and the turnover doesn't seem right. What should you do? It's clear and can be seen in any [...]

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