Current trends for Sales, After Sales and Automotive Electronics

Expert Day ‘Digitalize like a pro’ a big hit with guests

16. March 2018|DIGITIZATION|

More than 30 guests joined us on Wednesday afternoon to take part in the STAR Expert Day “Digitalize like a pro – successfully implementing marketing” and learn about marketing in the age of digitalization. In his introduction, marketing efficiency expert Albrecht Heidinger gave an overview of do’s and don’ts. He first addressed fears about imminent upheavals [...]

STAR Expert Day 2017: dodging ‘digitalemmas’

2. November 2017|SALES|

Digitalization is on everyone’s lips – and the same is true in marketing as well. While some companies are advancing, establishing completely new methods of addressing customers to bring their company’s success to the next level, many still feel helpless in the face of change. The will may be there, but how does one take [...]

Great success at VR hackathon in Stuttgart

22. September 2017|DIGITIZATION|

Emanuel Leicht of atec innovation GmbH and his team have the decisive edge in exiting competition This past weekend, developers, programmers and enthusiasts met up for the VR hackathon in Stuttgart to delve into virtual reality (VR) and augmented reality (AR) together. The hackathon's goal was to connect hobby developers, technology fans, students and experts [...]

IT trainings in after sales for China and India

6. September 2017|AFTERMARKET|

Things are very different the moment you leave your native country - this is also true for after sales. And sometimes, it is not so easy to overcome these natural cultural differences. For example, our customer, a German premium car manufacturer, encountered problems because its Chinese subsidiary's employees couldn't operate the group's internal IT systems. [...]

“Digital Human What?”


"… Modeling!“ That was always the first reaction I got when mentioning my final thesis. But I already knew that just naming the topic, „Digital Human Modeling“, will not be enough. So I already had the answer ready, waiting for the questioning expression on the faces: "And what does that mean?" I'm now looking back [...]

Man and virtual reality – Expert Day on tour with atec innovation


Exploring a building that does not even exist yet. Altering a vehicle's interior with just a few touches. Handling and modifying a virtual vehicle test bench. Virtual reality offers entirely new options to encounter issues close up and personally. The Expert Day "Capture Reality – Man in Virtual Reality" by STAR COOPERATION and atec innovation on 18 May 2017 at [...]

STAR DAY 2017: Everything about digitization


There was just one little bottleneck this past Thursday, at least at STAR COOPERATION. When 450 STARS want to start into the STAR DAY 2017 right at 1. p.m., it's a challenge even for the best organizers. Never mind, then a piece of cheese cake and some nice conversations in the courtyard first. Just 15 [...]

Business Intelligence like it should be: STAR goes CeBIT


Digitization live – that is what visitors can experience at this year’s CeBIT in exhibition hall 5 in Hannover. Together with our partner Bissantz & Company, STAR COOPERATION’s Experts for After Sales present analytical applications for the service and spare part businesses in the automotive industry and show how business intelligence solutions can really make [...]

STAR at Food Industry Day 2017: digitization in retail

30. January 2017|DIGITIZATION, SALES|

  17 January 2017 was deeply covered in snow. Just as you would imagine the Black Forrest around the Badische Staatsbrauerei Rothaus in winter. Nevertheless, around 130 experts, company representatives and future food industry workers came to Rothaus for the Food Industry Day 2017 hosted under the title “Food retail in the digital era – [...]

STAR COOPERATION awarded with Bissantz Partner Award 2016


For the first time, the software company Bissantz & Company has for awarded a projects partner with a Partner Award. The distinction fell onto the STAR COOPERATION with its Experts for After Sales. Together, the two companies have been working for four years on Business Intelligence projects for customers from varying industries. In doing so, [...]

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