Current trends for Sales, After Sales and Automotive Electronics

STAR Expert Day 2017: dodging ‘digitalemmas’

2. November 2017|SALES|

Digitalization is on everyone’s lips – and the same is true in marketing as well. While some companies are advancing, establishing completely new methods of addressing customers to bring their company’s success to the next level, many still feel helpless in the face of change. The will may be there, but how does one take [...]

IAA CONFIRMS STAR’S LOGISTICAL EXPERTISE

12. October 2017|SALES|

Successful trade fair presentation thanks to efficient media supply chain management As one of the largest automotive trade fairs in the world, the International Motor Show (IAA) in Frankfurt am Main regularly attracts hundreds of thousands of visitors. Exhibitors from more than 30 countries and a variety of technological innovations from the world of cars [...]

Funding innovative entrepreneurial projects in engineering and mobility

7. October 2017|DIGITIZATION, SALES, STAR INTERNAL|

STAR COOPERATION supports the M.TECH ACCELERATOR As an innovation driver and developer of advanced technologies, STAR is at the forefront when it comes to promoting young talent and entrepreneurs with promising and groundbreaking business ideas. In the spirit of technological innovation, STAR recently met with the creators of the consulting and support program M.TECH ACCELERATOR. [...]

New service by STAR: Logistics Quick Check

16. August 2017|SALES|

Merely launching an innovative product to the market is not enough for economic success. To really attract customers, you need comprehensive accompanying material at the point of sale. Even in times of digitization, product flyers, merchandise and give-aways are not out. For, a successful marketing mix sustainably supports and accompanies sales. The STAR logistics experts [...]

STAR COOPERATION wins large automotive budget for media management

9. August 2017|SALES|

Böblingen, 09 August 2017 – The STAR COOPERATION’s Experts in Marketing & Sales are thrilled about a huge pitch success. The Böblingen-based media managers secured the BMW Group’s worldwide media management budget for sales literature and scored with their professional concept in content based publishing. For the Munich-based group, STAR COOPERATION will take care of [...]

STARt into work life

4. August 2017|SALES, STAR INTERNAL|

"I will never be able to remember all the names." "Will I find my car again later?" "Darn, where was my office located again? You get lost here so much ... am I on the right level?" These were my thoughts on the first day as apprentice to become a marketing communications professional. Looking back, [...]

News from our customers: ETM publishing house depends on STAR logistics experts

27. June 2017|SALES|

There is a magazine for everything. Whether for managers, lifestyle aficionados or pilgrims on their road to Santiago. There is a suitable medium for any reading taste on the magazine shelf. Truckers and bus drivers also like to browse through stories about their wheels, truck classics and motorsports. All this is supplied by a new [...]

Automated lead generation? STAR goes Marketing & Sales Day 2017

3. April 2017|SALES|

How well do you know your prospective buyers and customers? Are you able to address the right target group with the right content at the right point in time? Can you measure your marketing success with concrete key figures? Everyone is talking about marketing automation. But especially entrepreneurs, start-ups and small businesses seldom use the [...]

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

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