Current trends for Sales, After Sales and Automotive Electronics

The most important trends for your aftermarket business!

4. April 2018|AFTERMARKET|

New technologies are emerging every day that can make your aftermarket operations simpler, more efficient and more successful. Keeping up with this rapid development is difficult, which is why we’ve taken a closer look at the ten most important tech trends for you. Find out here how to use them in your work in a [...]

Not so expensive after all – pricing awareness in the automotive aftermarket

17. January 2018|AFTERMARKET|

Customers’ lack of knowledge about prices in the automotive aftermarket is a source of surprise.                        (photo: Antonio Guillem/ What price can I demand for my product? If you want to find the optimum price for your product, there are certain things you need [...]

Honoring a star – a project with a heart

20. December 2017|AFTERMARKET|

At STAR, we’re always on the lookout for projects that speak to our core values and reflect our philosophy. What matters most at STAR is people – how we live, breathe and interact – and our vision is to support one another and our communities. So when Heather Moore Cooke asked us for help in [...]

IT trainings in after sales for China and India

6. September 2017|AFTERMARKET|

Things are very different the moment you leave your native country - this is also true for after sales. And sometimes, it is not so easy to overcome these natural cultural differences. For example, our customer, a German premium car manufacturer, encountered problems because its Chinese subsidiary's employees couldn't operate the group's internal IT systems. [...]

Getting closer to the future – cooperation of STAR and DLR in the VECTOR21 project


Looking at global market requirements becomes every more important. Technological changes and their effects on companies and customer behavior is more and more at the center of attention. Wouldn't it be great if you could know already today what products your customers demand tomorrow - and then produce them now? Or if you could instantly [...]

Will Tesla ultimately succeed in revolution? 2017 will be the year of fate for Germany’s automotive industry

27. April 2017|AFTERMARKET|

Source: Tesla The automotive world is anxiously anticipating the launch of Tesla's Model 3. If the experts are right with their current estimates, the car has the potential to change the automotive industry just as sustainably as the launch of the iPhone did for the telephone industry in 2007. In the following years, the [...]

Innovation dialogue on electro mobility at Fraunhofer Institute


New added-value models and cooperative services for electro mobility - those were the keywords at the center of the innovation dialogue hosted by Fraunhofer Institute. Steffen Burkersroth and our graduating student Martin Pagano from our After Sales Technology - Electro Mobility team received exciting insights and new perspectives on electro mobility. Subsequent to the interesting presentations, [...]

Business Intelligence like it should be: STAR goes CeBIT


Digitization live – that is what visitors can experience at this year’s CeBIT in exhibition hall 5 in Hannover. Together with our partner Bissantz & Company, STAR COOPERATION’s Experts for After Sales present analytical applications for the service and spare part businesses in the automotive industry and show how business intelligence solutions can really make [...]

STAR COOPERATION awarded with Bissantz Partner Award 2016


For the first time, the software company Bissantz & Company has for awarded a projects partner with a Partner Award. The distinction fell onto the STAR COOPERATION with its Experts for After Sales. Together, the two companies have been working for four years on Business Intelligence projects for customers from varying industries. In doing so, [...]

New General Manager at STAR ENGINEERING


On 1st July 2016, the leadership ranks of STAR’s technology branch have been expanded. André Riess was appointed as General Manager of STAR ENGINEERING and is responsible for the important area of After Sales Technology. Right after successfully graduating from university, Mr Riess joined the STAR COOPERATION in August 2007 and worked on numerous customer [...]

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