Current trends for Sales, After Sales and Automotive Electronics

News from our start-ups: ello hits the ground running

30. August 2017|STAR INTERNAL|

When parents say good bye to their kids on their first day of school it is an exciting day for everybody. And, naturally, there is quite a bit of pride involved. Almost a year after the first START-UP DAY, we have quite similar feelings when we hear the news of our start-ups. For, in the [...]

Literature comes to Böblingen – also to STAR COOPERATION

23. August 2017|STAR INTERNAL|

This year, one of the biggest cultural events in our region will go down in Böblingen/Sindelfingen and also stops at STAR COOPERATION. The written word will be the focal point during the four weeks of the Baden-Württemberg Literature Days 2017. More than 80 events, from writing workshops to readings to book launches, will be held [...]

New service by STAR: Logistics Quick Check

16. August 2017|SALES|

Merely launching an innovative product to the market is not enough for economic success. To really attract customers, you need comprehensive accompanying material at the point of sale. Even in times of digitization, product flyers, merchandise and give-aways are not out. For, a successful marketing mix sustainably supports and accompanies sales. The STAR logistics experts [...]

Baden-Württemberg attractive location for start-ups

11. August 2017|STAR INTERNAL|

For us at STAR, innovations are an important strategic pillar for the future. That includes continuously monitoring the start-up scene in and around our Böblingen headquarters and to support interesting innovation projects. One example is our own STARt-up Award, which we inaugurated in the past year. Therefore, STAR could obviously not miss the first Start-up [...]

STAR COOPERATION wins large automotive budget for media management

9. August 2017|SALES|

Böblingen, 09 August 2017 – The STAR COOPERATION’s Experts in Marketing & Sales are thrilled about a huge pitch success. The Böblingen-based media managers secured the BMW Group’s worldwide media management budget for sales literature and scored with their professional concept in content based publishing. For the Munich-based group, STAR COOPERATION will take care of [...]

STARt into work life

4. August 2017|SALES, STAR INTERNAL|

"I will never be able to remember all the names." "Will I find my car again later?" "Darn, where was my office located again? You get lost here so much ... am I on the right level?" These were my thoughts on the first day as apprentice to become a marketing communications professional. Looking back, [...]

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