… you can often find our Experts in Automotive Electronics being the cause. For, at the core of our daily work is to make electronic signals and impulses in automotive development visible. That was also the thought behind our brand-new exhibition installation that we could present to the public for the first time during this year’s embedded world.

STAR at embedded world 2017 - STAR COOPERATION STAR at embedded world 2017 - STAR COOPERATION

With a new booth at embedded world

With our new booth concept, we were able to vividly explain our products’ use cases. That lead to interesting conversations with the fair’s visitors quickly. The demand was especially high for our network technology products used for remaining bus simulation and gateway generation. Also for the first time, we were joined by our partner Steinbeis Interagierende Systeme who has, amongst other things, used our gateway to develop an innovation solution to enable a riskless trial runs via augmented reality.

STAR at embedded world 2017 - STAR COOPERATION STAR at embedded world 2017 - STAR COOPERATION

For three days, we have answered general and special questions posed by the visitors and many interested students who wanted to know more about STAR as an employer and our projects. Afterwards, we were tired and hoarse … but also very satisfied with our embedded world stint this year. We will certainly return next year.

STAR at embedded world 2017 - STAR COOPERATION STAR at embedded world 2017 - STAR COOPERATION