Current trends for Sales, After Sales and Automotive Electronics

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

29. March 2017|SALES, STAR INTERNAL|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

When you see green lights flashing …

22. March 2017|VEHICLE ELECTRONICS|

… you can often find our Experts in Automotive Electronics being the cause. For, at the core of our daily work is to make electronic signals and impulses in automotive development visible. That was also the thought behind our brand-new exhibition installation that we could present to the public for the first time during this [...]

Business Intelligence like it should be: STAR goes CeBIT

14. March 2017|AFTER SALES, DIGITIZATION|

Digitization live – that is what visitors can experience at this year’s CeBIT in exhibition hall 5 in Hannover. Together with our partner Bissantz & Company, STAR COOPERATION’s Experts for After Sales present analytical applications for the service and spare part businesses in the automotive industry and show how business intelligence solutions can really make [...]

Global merchandise web shop: implementation and logistics from one source

6. March 2017|DIGITIZATION|

A large international utility vehicle group was looking for a logistics supplier for the world-wide dispatch of their merchandising products that were to be sold via a web shop. After the a six-month long bidding process, the STAR COOPERATION was able to convince the customer due to its long years of experience and its broad [...]

Having courage to tread new paths

2. March 2017|STAR INTERNAL|

"Having courage is having fun!" That is Johannes Warth's motto. Werner Fohrer also showed courage when he used the new medium Internet as the basis for his art for the first time. Together, they were guests at the first STAR Insight event of 2017. Courage in all its forms: happy, free or daring For the first STAR [...]

Load More Posts