Current trends for Sales, After Sales and Automotive Electronics

“Green” is more than a color: Corporate Social Responsibility at STAR

28. February 2017|STAR INTERNAL|

An innovative company is not just characterized through its perceived image. At STAR, it is our goal to also be as "green" as possible in our internal processes. Sustainability has been an important issue to us for years, which we devote special attention to in our employee task group GREEN STAR. Look – Think – Feel [...]

Efficiency in Marketing – Practical Methods

24. February 2017|SALES, STAR INTERNAL|

Multi channel management, internationalization, shorter product life cycles and target marketing are the current trends keeping marketing busy. At the same time, the ever decreasing resources cause problems for many companies. The focal issues's distinction varies depending on the industry. Therefore, there are no across-the-board solutions for the increasing pressure experienced by marketing. How you [...]

Staging innovative furniture globally: complete PoS campaign with STAR

14. February 2017|SALES|

Premium quality, inspiring and innovative. A Swiss manufacturer of furniture and interior accessories has high expectations for its point of sale campaigns. Already for the second time, the media and logistics experts succeeded in fulfilling these expectations. In just a few weeks, the promotion kits for both the accessories' and partners' area will be dispatched around [...]

When future is already knocking on the door – TecNet visits STAR

8. February 2017|DIGITIZATION, VEHICLE ELECTRONICS|

Around 80 participants had made it to Böblingen last week to be at 2017’s first meeting of the TecNet group ConnectedCar. TecNet – behind that is an event series initiated by Wirtschaftsförderung Region Stuttgart GmbH this past year that focuses on automated driving as well as the entire spectrum of the connected car. And the [...]

STAR scores in sustainability

2. February 2017|STAR INTERNAL|

Social responsibility as well as responsibility for the environment and nature is an important component in STAR COOPERATION’s business policy. The fact that we comply with our project partners’ demands not just in professional and methodical terms, but also in such important areas as sustainability – as was just confirmed – underlines the importance of [...]

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