Just how are some start-ups able to be so successful in such a short time? Because they are agile and can react much quicker to changing conditions in the quest for innovation. That is their advantage compared to large traditional companies and technology corporations.  However, they depend on purposefully developing new fields of business in order to secure long-term success.

bwcon’s SIG Excubation thrives to find new solutions and approaches in this area. The members of this special interest group meet up regularly to find a joint answer to the central issues of the so-called excubation innovation model. Underlying is a simple idea. New fields of business can often be developed much better by autonomous teams outside of the existing organization. These excubated ventures are like fast tender boats for large ships that can be re-integrated at any time if there is a strategic fit.

Innovation management & excubation at STAR

The SIG Excubation meets quarterly for short presentations and first concrete excubation project that can be discussed in the group. The STAR COOPERATION in Böblingen played host to the latest meeting this past Wednesday. Alexander Schülein, Managing Director at STAR DISTRIBUTION and responsible for the STAR Group’s innovation management, took the guests through the company’s history – for, STAR is a prime example for successfully excubation individual business models as autonomous ventures and their embedment in a group of companies. “I was very happy about how actively interested our guests were”; Alexander Schülein summed up the event, “partly because we were the subject of a scientific dialogue about the factors for success and failure of excubations.”

Do you have questions? Contact Jenny Borgemehn via e-mail jenny.borgemehn@star-cooperation.com or phone +49 (0)7031 6288-241.