Current trends for Sales, After Sales and Automotive Electronics

STAR inhouse exhibition withstands heat wave

27. June 2016|STAR INTERNAL, VEHICLE ELECTRONICS|

At this year's STAR in-house exhibition this past Thursday, the products of the FlexDevice family were at the center of attention. Also, some free-of-charge user trainings that took place for the first time. The visitors had the chance to get first-hand tips and tricks as well as background information from our electronics experts. They also [...]

Cyber One Award 2016: The clock is ticking!

23. June 2016|DIGITIZATION, STAR INTERNAL|

Nurturing and fostering innovative ideas is an integral part of STAR’s day-to-day live not just internally. For example, the STAR COOPERATION has become a gold partner of CyberOne Hightech Award Baden-Württemberg this year, the central business plan completion of high-tech industries in the South West. Since 1999, it has been awarded to trendsetting business concepts [...]

STAR COOPERATION and bvik develop system for measuring performance in B2B marketing

16. June 2016|SALES|

On behalf of the German Association for Industry Communications (bvik), the STAR COOPERATION is establishing a system of key performance indicators for the success of marketing measures. The system will be implemented in practice for the first time in June. Many B2B companies lack in concrete indications for measuring the effectiveness of their marketing activities. [...]

STAR Expert Day 2016: Successful mix of theory and practice

14. June 2016|SALES, STAR INTERNAL|

Augmented Reality, Content Marketing, Mobile Payment, Marketing Automation, Cross Channel Brand Experience – those are just some of the buzzwords shaking up the current marketing landscape. For STAR COOPERATION’s Experts for Sales, this was reason enough to demonstrate their know-how in this area at the STAR Expert Day “Digital Touch Points in Customer Communications”. Last [...]

CAN-FD interface extends application of FlexCard PMC II

7. June 2016|VEHICLE ELECTRONICS|

The STAR COOPERATION is enhancing its already broad offering of interface cards for connecting automotive bus systems with test bench computers: FlexCard PMC II now comes with a CAN-FD extension for universal use in day-to-day testing. Due to developing the CAN-FD expansion for FlexCard PMC II, STAR’s Experts for Automotive Electronics can now offer the [...]

Through the online jungle with an experienced guide: STAR is Google partner

2. June 2016|DIGITIZATION|

Worldwide, more than three billion people use the internet, both in densely populated metropolises and rural country areas. 98 per cent of these people have already shopped online once or several times. In order to persist in the jungle of millions of internet sites, there is practically just one answer for e-commerce businesses: Google. If [...]

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