Current trends for Sales, After Sales and Automotive Electronics

Spontaneous, flexible and crazy – that’s why STAR is the perfect partner for us

By | 19. May 2017|AUTOMOTIVE ELECTRONICS|

In conversation: Wolfgang Bern, Director of Operations and CEO of Local Motors Berlin GmbH For Wolfgang Bern, Director of Operations and CEO of Local Motors Berling GmbH, innovative mobility concepts are the future. He has no doubt about it, though he considers many of them to be pure theory at this point in time. Although some [...]

World record, art and automotive electronics at STAR inhouse exhibition and STAR Insight

By | 16. May 2017|AUTOMOTIVE ELECTRONICS, INSIDE STAR|

  The weather was fair, the food was good. And for the first time, we had our own "STAR Home Brew". The condition for this year's STAR inhouse exhibition and STAR Insight 2, taking place the same day, were great. But also the actual agenda was grounds for interest and a good atmosphere at the [...]

Man and virtual reality – Expert Day on tour with atec innovation

By | 10. May 2017|AUTOMOTIVE ELECTRONICS, DIGITIZATION, INSIDE STAR|

Exploring a building that does not even exist yet. Altering a vehicle's interior with just a few touches. Handling and modifying a virtual vehicle test bench. Virtual reality offers entirely new options to encounter issues close up and personally. The Expert Day "Capture Reality – Man in Virtual Reality" by STAR COOPERATION and atec innovation on 18 May 2017 at [...]

More than making coffee – my internship at STAR

By | 4. May 2017|DIGITIZATION, INSIDE STAR|

The first day at STAR will probably stay in my memory forever ... I can't really describe my excitement. After my sponsor had picked me up in the foyer, my work sphere adventure started. Moving from the school bench to the university auditorium, here and there a couple of small Jobs. That was my life [...]

Audit successfully completed – new certificates for STAR COOPERATION

By | 2. May 2017|INSIDE STAR|

The start to each STAR year is always very busy ... not just project-wise. For, the external audit for certificates is traditionally scheduled for March. Then, the Technical Supervisory Association visits us for about a week and thoroughly puts the entire group to its test. This year, we put a lot of effort into it [...]

Will Tesla ultimately succeed in revolution? 2017 will be the year of fate for Germany’s automotive industry

By | 27. April 2017|AFTER SALES|

Source: Tesla The automotive world is anxiously anticipating the launch of Tesla's Model 3. If the experts are right with their current estimates, the car has the potential to change the automotive industry just as sustainably as the launch of the iPhone did for the telephone industry in 2007. In the following years, the [...]

Innovation dialogue on electro mobility at Fraunhofer Institute

By | 24. April 2017|AFTER SALES, DIGITIZATION|

New added-value models and cooperative services for electro mobility - those were the keywords at the center of the innovation dialogue hosted by Fraunhofer Institute. Steffen Burkersroth and our graduating student Martin Pagano from our After Sales Technology - Electro Mobility team received exciting insights and new perspectives on electro mobility. Subsequent to the interesting presentations, [...]

Automotive electronics meets street art at STAR

By | 21. April 2017|AUTOMOTIVE ELECTRONICS, INSIDE STAR|

Two of the main STAR events during the year will go down on 11 May 2017: our traditional inhouse exhibition as well as STAR Insight 2. From 10 a.m., the Experts in Automotive Electronics the doors of their workshop for STAR's big solutions' exhibition. All day long, you can catch up on our services, products and solutions [...]

A well-rounded piece of work: logistics center for tires inaugurated in Kornwestheim

By | 12. April 2017|INSIDE STAR|

From left to right: Philip Morsey (Porsche), Alexander Schülein (STAR) and Mayor Daniel Güthler at the opening of STAR's logistics center in Kornwestheim. The project team had really tried hard. For, it is not easy at all to furbish a warehouse in a way that guests feel welcome there. However, they succeeded in [...]

Automated lead generation? STAR goes Marketing & Sales Day 2017

By | 3. April 2017|SALES|

How well do you know your prospective buyers and customers? Are you able to address the right target group with the right content at the right point in time? Can you measure your marketing success with concrete key figures? Everyone is talking about marketing automation. But especially entrepreneurs, start-ups and small businesses seldom use the [...]

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