Current trends for Sales, After Sales and Automotive Electronics

Not so expensive after all – pricing awareness in the automotive aftermarket

17. January 2018|AFTERMARKET|

Customers’ lack of knowledge about prices in the automotive aftermarket is a source of surprise.                        (photo: Antonio Guillem/ What price can I demand for my product? If you want to find the optimum price for your product, there are certain things you need [...]

Honoring a star – a project with a heart

20. December 2017|AFTERMARKET|

At STAR, we’re always on the lookout for projects that speak to our core values and reflect our philosophy. What matters most at STAR is people – how we live, breathe and interact – and our vision is to support one another and our communities. So when Heather Moore Cooke asked us for help in [...]

STAR Expert Day 2017: dodging ‘digitalemmas’

2. November 2017|SALES|

Digitalization is on everyone’s lips – and the same is true in marketing as well. While some companies are advancing, establishing completely new methods of addressing customers to bring their company’s success to the next level, many still feel helpless in the face of change. The will may be there, but how does one take [...]

STAR® hosts Literaturtage event

30. October 2017|STAR INTERNAL|

A successful event with riveting discussions When Baden-Württemberg’s Literaturtage (literature days) meets STAR’S Insight event series, top entertainment, heated discussions and a great atmosphere are guaranteed. One of the biggest cultural events in the region, Literaturtage was also hosted at the STAR COOPERATION this year, enchanting an audience of more than 90 guests. Set in [...]

STARt Up Award makes for a thrilling launch to the businesswochen event

25. October 2017|STAR INTERNAL|

“Understanding how business works.” That’s the motto behind businesswochen Böblingen, which launched with an opening event in the Kreissparkasse forum last Monday. Over recent years, the event has become one of the biggest draws in the local district, where business topics are discussed from different perspectives. Some 250 guests attended the launch event, where they [...]

atec innovation presents its portfolio of products to company representatives

18. October 2017|STAR INTERNAL|

Successful IHK event and partnership with BLACKROLL As part of the ‘IHK profile’ event series, company representatives from various industries had the opportunity to gain exciting insights into the variety of products and innovative capacity atec innovation has to offer. CEO Tim Stegmann began by sharing atec innovation’s founding story with the twelve interested visitors, [...]


12. October 2017|SALES|

Successful trade fair presentation thanks to efficient media supply chain management As one of the largest automotive trade fairs in the world, the International Motor Show (IAA) in Frankfurt am Main regularly attracts hundreds of thousands of visitors. Exhibitors from more than 30 countries and a variety of technological innovations from the world of cars [...]

Funding innovative entrepreneurial projects in engineering and mobility


STAR COOPERATION supports the M.TECH ACCELERATOR As an innovation driver and developer of advanced technologies, STAR is at the forefront when it comes to promoting young talent and entrepreneurs with promising and groundbreaking business ideas. In the spirit of technological innovation, STAR recently met with the creators of the consulting and support program M.TECH ACCELERATOR. [...]

Gateways and RBS times two


The Flex Device family has a new member. For years, engineers, developers and technicians have been trusting the series' tools, with which they can perform gateways and remaining bus simulations reliably. After connected with a power source, the compact and robust devices perform configured gateways and remaining bus simulations autonomously. Therefore, a personal computer is [...]

High voltage measurement technology – a “powerful” area in automotive electronics


Electrification of drive methods is ever increasing. No matter whether it is a hybrid, fuel cell or battery concepts for electric drive, it only works with high voltages. Safety, consumption as well as voltage and current behaviors have to be tested and validated - a "powerful" topic at meanwhile 1,000 V and 300 A conducting [...]

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