Current trends for Sales, After Sales and Automotive Electronics

Automotive electronics meets street art at STAR


Two of the main STAR events during the year will go down on 11 May 2017: our traditional inhouse exhibition as well as STAR Insight 2. From 10 a.m., the Experts in Automotive Electronics the doors of their workshop for STAR's big solutions' exhibition. All day long, you can catch up on our services, products and solutions [...]

A well-rounded piece of work: logistics center for tires inaugurated in Kornwestheim

By | 12. April 2017|INSIDE STAR|

From left to right: Philip Morsey (Porsche), Alexander Schülein (STAR) and Mayor Daniel Güthler at the opening of STAR's logistics center in Kornwestheim. The project team had really tried hard. For, it is not easy at all to furbish a warehouse in a way that guests feel welcome there. However, they succeeded in [...]

Automated lead generation? STAR goes Marketing & Sales Day 2017

By | 3. April 2017|SALES|

How well do you know your prospective buyers and customers? Are you able to address the right target group with the right content at the right point in time? Can you measure your marketing success with concrete key figures? Everyone is talking about marketing automation. But especially entrepreneurs, start-ups and small businesses seldom use the [...]

STAR DAY 2017: Everything about digitization


There was just one little bottleneck this past Thursday, at least at STAR COOPERATION. When 450 STARS want to start into the STAR DAY 2017 right at 1. p.m., it's a challenge even for the best organizers. Never mind, then a piece of cheese cake and some nice conversations in the courtyard first. Just 15 [...]

Driving instead of being driven – STAR COOPERATION publishes compendium about efficient marketing

By | 31. March 2017|SALES|

It is well-known that the demands of and the cost pressure on marketing are steadily increasing. In contrast, it is less known how to face this trend and how to make marketing activities more efficient. With his newly published compendium “Efficient Marketing for the Real World – standardized, automated, measurable”, STAR COOPERATION’s Heidinger presents new [...]

STAR Expert Day 2017: High interest in new strategies for efficient marketing

By | 29. March 2017|INSIDE STAR, SALES|

Marketing is facing new challenges - and more pressure. In the era of digitization and digitization, how can prospective and existing customers be reached and retained, considering scarce Budgets and ever shorter product life cycles? New approaches for efficient and effective marketing are in demand. Yesterday's STAR Expert Day in Böblingen with ist interesting presentations, [...]

Business Intelligence like it should be: STAR goes CeBIT


Digitization live – that is what visitors can experience at this year’s CeBIT in exhibition hall 5 in Hannover. Together with our partner Bissantz & Company, STAR COOPERATION’s Experts for After Sales present analytical applications for the service and spare part businesses in the automotive industry and show how business intelligence solutions can really make [...]

Global merchandise web shop: implementation and logistics from one source

By | 6. March 2017|DIGITIZATION|

A large international utility vehicle group was looking for a logistics supplier for the world-wide dispatch of their merchandising products that were to be sold via a web shop. After the a six-month long bidding process, the STAR COOPERATION was able to convince the customer due to its long years of experience and its broad [...]

Having courage to tread new paths

By | 2. March 2017|INSIDE STAR|

"Having courage is having fun!" That is Johannes Warth's motto. Werner Fohrer also showed courage when he used the new medium Internet as the basis for his art for the first time. Together, they were guests at the first STAR Insight event of 2017. Courage in all its forms: happy, free or daring For the first STAR [...]

“Green” is more than a color: Corporate Social Responsibility at STAR

By | 28. February 2017|INSIDE STAR|

An innovative company is not just characterized through its perceived image. At STAR, it is our goal to also be as "green" as possible in our internal processes. Sustainability has been an important issue to us for years, which we devote special attention to in our employee task group GREEN STAR. Look – Think – Feel [...]

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